Last Updated on April 10, 2025
The State of Nebraska’s refusal to halt alcohol sales to the dry Pine Ridge Indian Reservation from its border town of Whiteclay gets an in-depth look in this award-winning documentary about a century-old problem. Four off-sale beer stores in this 14-person hamlet sell over 11,000 cans of beer a day to an Indian clientele with virtually no legal place to drink it. Struggling with crippling poverty and epidemic alcohol abuse that afflicts 4 out of 5 families, the Oglala Sioux Tribe has for decades banned the sale and possession of alcohol on their reservation.
The Battle for Whiteclay follows Indian activists Frank LaMere, Duane Martin Sr. and Russell Means through the streets of Whiteclay to the halls of Nebraska’s State Capitol in their efforts to end alcohol sales in the place many have dubbed “skid row on the prairie.” Here is an inside look at an important contemporary conflict pitting American Indian rights against state and local governments in the United States.
Across the world right now, Indigenous peoples are facing a renewed assault on their lands, rights, and ways of life.
From extractive industries pushing deeper into ancestral territories, to governments rolling back hard-won protections,
the threat is global—and it is growing.
What makes this moment especially dangerous is how little attention it receives.
Stories like this are disappearing in real time. Mainstream media
barely covers it and the coverage is fragmented. The public is left without the context
needed to understand what is truly at stake.
That is exactly why IC Magazine exists..
For more than 20 years, IC has reported on Indigenous struggles worldwide — consistently, independently, and without compromise.
We don’t follow news cycles; we trace patterns. We don’t sensationalize; we provide context.
And when the world looks away, we stay focused.
But this work is increasingly difficult to sustain.
We refuse to lock our reporting behind a paywall. We don’t sell access through subscriptions.
And we don’t answer to advertisers. IC Magazine survives solely because readers like you choose to
support independent Indigenous journalism.
Please donate today if you can. Every contribution helps us to continue this crucial work.
Thank you,
John Ahni Schertow
Founder and Editor in Chief
