Last Updated on April 10, 2025
Mainstream media, when it mentions conflicts between Indigenous nations and modern states, portrays these conflicts as challenges to be resolved by assimilating Indigenous cultures into market systems. Extinguishing tribal sovereignty, annihilating tribal resources, coercing tribal leaders, and implementing the final solution; this is the corporate agenda mainstream media supports.
When these conflicts cannot be ignored, mainstream media looks for compromised NGOs to speak for Indigenous Peoples, thereby marginalizing Indigenous intellectuals, diplomats, and governing authorities—A mass communications tactic examined by IC under the concept of Netwar, a topic IC has adeptly exposed. While mainstream media informs, it does not make information comprehensible; IC is here to make the news understandable.
Information is the facts that matter; knowledge is information in a framework.
Intelligence is information analyzed for its value to develop plans for action.
Netwars are fought and won by comprehensive understanding.
–Communications in Conflict, IC Magazine
As an avant-garde forum supporting the Indigenous Peoples Movement, IC Magazine is setting the terms for thought leaders in academia and media, that consumers of mass communication turn to to interpret what is happening in the conflicts between tribes, institutions, markets and networks. ICs framework is the cutting edge analysis that progressive leaders use to inform, educate and inspire. A sampling of ICs accomplishments in 2013 helps to illustrate what I mean:
Spring 2013
IC is first in world media to expose CERA national offensive to terminate American Indian treaty rights
Summer 2013
IC offers a free, revolutionary ebook on intelligent communications and networked power
Fall 2013
IC offers groundbreaking analysis of the Wall Street v. Coast Salish conflict over the export of fossil fuels on the Salish Sea
Here are some examples of cutting edge analysis that I was involved with at IC:
Mainstream media won’t touch these topics, which is why it seems incoherent in its reporting on Indigenous Peoples. What it leaves out is essential to knowledge that allows readers to form their own judgment, rather than consume corporate distortions and state propaganda.
What most newscasters and their listeners have difficulty grasping is the historical context of the Indigenous liberation movement. Taking their cue from state-centric institutions like the UN, newscasters inevitably get it wrong.
–People Land Truth 2013, IC Magazine
IC is committed to producing cutting edge publications such as CIC and PLT. With the support of our loyal readers, we can continue this vital work in the months ahead. Support IC Magazine today!
Across the world right now, Indigenous peoples are facing a renewed assault on their lands, rights, and ways of life.
From extractive industries pushing deeper into ancestral territories, to governments rolling back hard-won protections,
the threat is global—and it is growing.
What makes this moment especially dangerous is how little attention it receives.
Stories like this are disappearing in real time. Mainstream media
barely covers it and the coverage is fragmented. The public is left without the context
needed to understand what is truly at stake.
That is exactly why IC Magazine exists..
For more than 20 years, IC has reported on Indigenous struggles worldwide — consistently, independently, and without compromise.
We don’t follow news cycles; we trace patterns. We don’t sensationalize; we provide context.
And when the world looks away, we stay focused.
But this work is increasingly difficult to sustain.
We refuse to lock our reporting behind a paywall. We don’t sell access through subscriptions.
And we don’t answer to advertisers. IC Magazine survives solely because readers like you choose to
support independent Indigenous journalism.
Please donate today if you can. Every contribution helps us to continue this crucial work.
Thank you,
John Ahni Schertow
Founder and Editor in Chief
